When doing SEM, how to find out the keywords that need to be purchased? On the one hand, from the perspective of brand promotion, the main products, brand image, and product functions should be the primary considerations. On the other hand, since users mostly describe the problem when they use the search bar to ask questions, how to find out the keywords of the question and carry out SEM? Or is it a question that users may ask based on industry experience? Is there a tool you can recommend?

The selection of SEM keywords can be said to be the top priority in the process of advertising. It can be said that if you choose the right keywords, not only can you save a certain amount of cost, but the effect of the advertisement will definitely not be too bad. So how do we choose keywords? In fact, there are many skills, including a few key steps, you must understand!

In terms of advertising, we have more than 20 years of rich experience, mainly in the launch of upstream and downstream products in the supply chain, and we also have a lot of senior resources in the industry.

1. Understand user preferences

Before starting to explain, let's take a look at what is SEM?

Simply speaking , search engine marketing is network marketing based on search engine platform, which takes advantage of people's dependence on search engines and usage habits, and passes on the information to the target users when people retrieve information.

Therefore, before we choose keywords, we must according to our own business and product characteristics,

First understand the preferences and search habits of target customers. What do they really care about? What words do you usually search for? What are the keywords related to our products? Recording all of these will play a huge role in our future choices.

2. Analysis of peer competitors

When doing bidding, the unavoidable problem is meeting peers. What words are excellent peers doing? How are they promoted? It may be difficult for us to compete with some high-quality keywords, so what are our outstanding advantages? From what angle should we stand out? Is it possible to use other keywords and spend the least amount of money to achieve better results?

You must know that the bidding is to compare prices, and only the highest bid can be ranked in the top position. If you spend a high price, but you still can't compare with those powerful companies, you can only rank at the bottom, and the money spent is of little value.

Therefore, before starting to launch, we must analyze our peers. If we cannot get a better position for some popular words, it is better to choose other long-tail words with more searches. After all, we only require the effect to be achieved. The so-called opportunities are reserved for Those who are prepared, if you have prepared all these, the road ahead will naturally go smoothly.

3. Selection of keywords

There are many keywords on the market, such as hot words, hot words, etc., then we can basically know what kind of keywords to choose after completing the first two steps. For example, if you are a steel manufacturer, you can avoid popular keywords such as "steel model" and "steel price". You can consider using various long-tail words such as "how much is a ton of steel", which can not only gain traffic, but also cleverly avoid popular words. This is a smarter choice.

After reading so much, everyone should have a preliminary understanding of the keywords of SEM. It doesn’t matter if you still have doubts. We have a professional operation manager who is online in real time and can help you answer your questions for free, and also provide information in the industry package is available for free.